So far we have discussed in our series of For Sale by Owner Advertising the power in Professional Property Photos, my FREE “How To Prep Your Home For Sale Guide” and a FREE “IIn-Depth Professional Market Valuation Report”…. If you did not request them already and you would like these free reports and resources just let me know…
OK, so the next step now that your home is prepped properly and you have great marketing photos is to advertise your home. The most powerful place to market your home is on the Internet.
95% of Home Buyers are starting and eventually finding their homes online. You need to make sure your home is advertised on as many websites as you can get it on. Some are free and some are paid. But it is critical to have a strong online presence.
How To Write For Sale By Owner Advertising And Write Ads That Get Results:
1. List at least the 6 BEST Features of Your Home. The features that made you decide to buy your home. More likely than not, the buyer will fall in love with your home for the same reasons you did.
2. For your “Headline”, use verbiage that grabs attention. The point of the headline is to create curiosity and to get them to ready the description. Line 1 exists to get them to read line 2 and so on.
3. Be brief in your descriptions, again the descriptions exist to create curiosity to get them to take action.
4. Do not over exaggerate and keep the description focused on the 6 features listed above.
5. Always have a call to action (see below for examples).
6. Photos are 60%+ the success of your ads. Use great photos!.
7. People want to know the main features. But remember only share enough to create curiosity.
Check Out This AMAZING 4 Bedroom, 3 Bathroom, 2,800 Sq.ft Home, Fully Upgraded Home That is Priced To Sell! To See Photos, Info, Price & More Click Here: (insert link) (The text would be right above a great photo and you would drive them to a website dedicated to your property.)
AMAZING 4 Bedroom, 3 Bathroom, 2,800 Sq.ft Home featuring a 3 car garage, swimming pool, 20 inch upgraded tile, granite counters, stainless appliances, open great room, split floor plan and more! Home is Priced To Sell. Call for Price, More Info and To Schedule a Showing (Your name and number)”
I hope this tips are helpful and reach out if you need anything or have any questions!